Polkassembly - Referendum #668

The Kusamarian is a DOT-focused media brand.

It serves & maintains Public Forums for Polkadot Builders, Nominators, Governors, Holders & the curious.

We thank holders for their support building The Kus in the bear!

These proposed 74,533 DOT - 69% the costs of production & native promotion @ $8.64/DOT (7dEMA) - aim to sustain Kus coverage of the ecosystem until at least April 30, 2025 leveraging smart treasury management and efforts to deliver Kus Validation into the active set.

3,333 DOT of the full sum covers 100% of Simon Hipkins’ post production for 16 behind-the-scenes extended interviews outside the scope of Behind the Code II (Behind the Code: Web3 Thinkers/Builders) to be broadcast by The Kus in support of the main episodes beginning May 5th, utilizing Kus resources to broadcast, clip & promote.

Current Kus coverage includes:

5 News shows - SER - Monday to Friday
1 in-person Podcast - Space Monkeys - Sunday

- Running list of guests this funding period.

2 Governance Livestreams - AAG - Monday & Thursday
1 Fellowship Livestream - OpenDev - 3rd Tuesday of every month

These pieces are further chopped & distributed as 20+ vertical clips per week

The Kus also provides or enables special coverage (often) outside deliverables uniquely valuable to DOT holders under the same funding.

Gav’s 2023 Interview about OpenGov & Portuguese Translation by Verbo DotSama
Decentralized Futures Candidate Interviews - Distractive, Transistor, Poke
Hong Kong PBA 2024 coverage including: Student pitches 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11; Interview with PBA CEO; JAM first impressions with Shawn Tabrizi; & PBA Promo
The Monthly OpenDev Platform was created at the request of the Fellowship
Sub0 in Bangkok Coverage (1, 2) including Summit
Conor Daly Indy500 Asset Loss Aversion campaign to raise $1.3M + Car Reveal
Polkadot Account Videos (1, 2, 3)
Polkadot Account Remixes (1, 2)
in-depth interview for potential $8M Inter Miami treasury deal
Polkadot Pulse Treasury funded event emergency MC.
Upcoming: Behind the Code II: Web3 Thinkers/Builders broadcasting
Upcoming: Live Indy500 Coverage
Upcoming: Consensus 2024 Coverage
Upcoming: Hosting Decoded Main Stage

The cost of this production is $17,145 per week covering the labour of 2 full time, 1 double time, & 8 part time contributors, admin, promotions, growth initiatives, airfare & travel expenses.

See typical Budget Breakdowns for SER, Space Monkeys, AAG, OpenDev.

The value of DOT at Spend Request covers $11,830 per week for Kus services until April 30, 2025.

Promotion Efforts

While our primary mission remains the maintenance of public and open forums with essential & complete coverage of the Polkadot ecosystem for tokenholders, we’ve found great success using platform-native promotion programs to reach new audiences.

Recently on 𝕏 for $2,420 per week:

5,562,237 impressions - $0.00043/impression
81,456 engagements - $0.03/engagement & 1.46% engagement rate
1,161,136 video views - $0.0021/view
4,850 hours of watchtime - $0.50/hour

An additional $580 per week covers fees & access for our partnership with Addressable.io.

Recently on YouTube for $1,400 per week:

190,450 video views - $0.0073/view
6,599 hours of watchtime - $0.21/hour

An additional $312.50 per week covers fees for our partnership with Nine73 Design.

Organic Reach

Recent weeks on 𝕏 are showing an average of:

213,134 organic impressions/week
25,898 organic engagements/week & 12.15% engagement rate
34,588 video views
270 hours of watchtime

Recent weeks on YouTube are showing an average of:

17,675 video views/week
300 hours of watchtime/week

Audit Us!

We strive to set high standards of transparency & accounting. Your help auditing our efforts can only improve our work. Please reach out to hey@thekusamarian.com with any questions.