Proposer: Lunar Strategy

Company: Lunar Holding LDA - PT516253999

Contact: @LunarStrategy on Telegram (Jack Haldorsson, CMO of Lunar Strategy)

Requested DOT: 1,000 DOT (6,510 USD based on DOT/USD rate of $6.51 EMA7)

Campaign overview:

The goal of this campaign is to ensure that all important posts from the Polkadot account or community reach all of crypto Twitter.

We use third-party validation from the news source and amplify its reach with KOLs to give it even more credibility and visibility, aiming to get people talking about it organically.

We will be collaborating with 50+ of the leading KOLs on X regularly to amplify relevant news that we want to highlight and generate extra reach for.

Campaign output:

Estimated high impact reach: around 100,000+ impressions for valuable posts based on initial campaign data for the amplification campaigns.

Example of post: https://x.com/PolkadotInsider/status/1733307355973181459?s=20

Post started with 5k impressions, then we got 10 DeFi researcher/KOLs to create repost/quoted repost about the post then it got 65k impressions.

Another example: https://x.com/mark_cachia_/status/1732359864897184235?s=20

The post started at 85k impressions and we got 20 DeFi researchers/KOLs to create reposts/quoted reposts about the post and got 165k impressions.

About Lunar Strategy:

Lunar Strategy is an ecosystem growth agency; we have been in the crypto space since 2019 and worked with 150+ ecosystems and projects.

We specialize in storytelling, combined with finding the right key opinion leaders to amplify the message to the appropriate audience.

We are a team of 20+ people, primarily based in Europe.

Some of our past projects include OKX, Bitmex, ICP, Rose, Gamestarter, Kodacon, PrimeXBT, and many more.

We have also collaborated with 400+ key opinion leaders on X (formerly Twitter) and YouTube and generated hundreds of millions of impressions within the crypto space.

Here is a longer deck about Lunar: https://pitch.com/v/Lunar-deck-csjw23