Guestlist+1: Polkadot becomes the Center of Gravity for Blockchain x Music

A PMEI proposal

Please View our Presentation Deck Here.

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Proposer: Polkadot Music Events Initiative

Proposer Wallet Address: 13EDmaUe89xXocPppFmuoAZaCsckaJy3deAyVyiykk1zKQbF

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KEY POINTS

What’s this Proposal for?

This proposal supports the launch of an educational panel series and podcast called Guestlist+1 (GL+1). The initiative is designed to strengthen Polkadot’s position in the music industry by fostering credible conversations and community engagement.

• We will collaborate with top-tier university Computer Science programs worldwide, engaging local music communities and entrepreneurs to drive attention and credibility to Polkadot x Music.
• Our panels feature notable artists and seasoned music industry veterans.
• We're adopting a milestone-based funding approach to validate the value of this initiative progressively.

FUNDING SCOPE

This initial funding tranche will cover:

• Retroactive funding for GL+1 at ETHDenver.
• Production of GL+1 events in Boston (Harvard/ MIT), London (UCL/Cambridge), and two panels in NYC.

Total Funding: $388,760

Key Deliverables (11 Total):

• 4 live panel events (producing 8 podcast episodes).
• 2 studio interviews (no live audience, resulting in 3 podcast episodes).

Check out the first panel podcasts here.

KPIs estimated to hit:

• 3M+ impressions – across X, Instagram, YouTube and other platforms through high-impact content, event recaps, speakers highlights and collaboration posts with partners
• 15K+ newsletter subscribers with 33%+ open rate – expanding coverage with our monthly newsletter and exclusive insights, deep dive articles into Polkadot’s role in the future of music and more related content
• 5K+ targeted uses of new EasyA Mini App – creating an interactive onboarding tool to introduce developers to Polkadot-powered music applications
• Featured in 5+ publications – securing media coverage in music, Web3, tech outlets
• Design an easy funnel for developers to engage with Polkadot music tech
• Collaboration with a relevant news outlet for marketing

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FURTHER CONTEXT

About PMEI

PMEI (Polkadot Music Events Initiative) is dedicated to connecting music businesses to Polkadot. We collaborate and align with partners like Beatport, mufi, Billfold, and the Web3 Foundation to shape a cohesive narrative in the music x web3 space.

Polkadot needs more initiatives that drive organic user growth and network transactions.

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What Happens at Guestlist+1 (GL+1 Live)?

Our format is simple:

Networking Mixer – An informal gathering to connect participants and spark conversation.

Two Recorded Panels: 

• Panel One tackles real-world problems in the music industry, exploring how blockchain can offer solutions.
• Panel Two focuses on how technology impacts music careers and businesses, drawing on major brands and diverse industry voices to broaden the conversation.

Both panels are designed to spark engaging, practical discussions that elevate Polkadot’s presence in the broader music industry.

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Why is This Important?

Music is a universal language, providing an ideal space for developers, musicians, and industry leaders to connect. GL+1 is more than an event—it's an entry point for engaging with the music industry and a gateway to introducing Polkadot to a broader audience.

• This initiative is aligned with our Guestlist+1 educational newsletter, reinforcing Polkadot’s growing dominance in music x web3.
• Feedback has shown strong interest and positive KPIs, with suggestions to increase focus on developer engagement and marketing outcomes. GL+1 is designed to meet that need.

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Funding Approach

PMEI was orignally funded by the Web3 Foundation for select initiatives through DF. For projects like GL+1, we operate independently, but will come back to the treasury for an agency fee ONLY after completing these panels.

• As a non-profit, common-good vehicle, PMEI is open for anyone in music to leverage our resources—conditional to building within the Polkadot ecosystem.
• OpenGov supports funding for these initiatives to keep the community and music ecosystem thriving.

We’re actively tracking metrics and engagement to provide detailed progress reports back to OpenGov.

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WHO'S INVOLVED (outside of PMEI)

The success of Guestlist+1 (GL+1) is driven by strategic partnerships and a diverse network of contributors:

• Beatport.io – Supporting with marketing efforts to amplify the reach of GL+1 panels and podcasts across their platforms and network.
• Lucy (Polkadot Ambassador Network) – Assisting with alignment and coordination of Polkadot Ambassadors in each city, ensuring local communities are engaged and represented.
• Panelists and Coordinators from Multiple Cities – We’ll feature a diverse lineup of music industry professionals, technologists, and artists from cities like Boston, New York, London, and more. This multi-city approach ensures varied perspectives and broadens the relevance and impact of each discussion.

These collaborations are critical to ensuring that GL+1 events are impactful, credible, and representative of both the music and web3 communities.