Editorial Board in Spanish Cohort #2

Important: This request was initially submitted to the Marketing Bounty. However, following their deliberations, a consensus could not be reached, and they recommended that the funding decision be made by Polkadot's Open Governance. Below is an exact copy of their response:

“Dear JC,

Thank you for submitting your proposal for the Editorial Board in Spanish Cohort 2 Salary. After careful review and discussion, the Marketing Bounty couldn’t agree on a majority vote. Hence we are rejecting this proposal and encourage you to submit it through OpenGov, where the broader Polkadot community can evaluate and vote on the continuation of this important initiative they initially funded.”

Proposal Summary:

Following the successful implementation of the Editorial Board model for decentralized management of the Polkadot en Español X account and Marketing activities in LatAm, we now seek funding for the next six months (December - May) to support the salaries of our three key members. This continuation proposal references proposal #641 (where the Editorial Board was proposed) and #938 (Ref that funded the first six months, cohort 1) and details the achievements and structure of our Editorial Board, alongside the funding requirements necessary to maintain and expand our efforts.

Timeline:

• Referendum #641 Approved: Execution begins in May 2024, with the team taking over the official Polkadot Spanish account and initiating efforts to consolidate marketing initiatives in Latin America.
• Referendum #938 Approved: By the end of July 2024, the referendum to determine the salary for the first cohort of the Spanish Editorial Board is approved. This referendum covers the salaries for three members from June to November 2024.
• December 2024: A new cohort assumes responsibilities and continues supporting the execution of Referendum #641. This subsequent referendum has been launched to fund the salaries of three new members from December 2024 through May 2025.

Highlights ✨

Our decentralized approach has yielded significant improvements in social media performance and event impact compared to the previous year under centralized management. Social media metrics, such as engagement rates, impressions, and follower growth, have shown notable increases, demonstrating the effectiveness of localized strategies.

Additionally, the two high-impact events we attended provided valuable opportunities to boost brand awareness, resulting in measurable audience engagement, increased follower counts, and a heightened presence for Polkadot in the LATAM region. These metrics highlight the success of focusing on community-relevant content and strategic event participation.

• Total Impressions: 925,300 in six months vs. 679,000 in the previous year of centralized management (172.5% monthly average increase).
• New Followers: 2,445 in six months vs. 1,662 in the previous year of centralized management (194.2% monthly average increase).
• Engagement by X: 3.90% in six months vs. 2.00% in the previous year (290% monthly average increase).
• Likes: 10,864 in six months vs. 3,576 in the previous year (507.6% monthly average increase).
• Reposts: 3,146 in six months vs. 693 in the previous year (807.9% monthly average increase).

To see the summary of the ref 641 implementation check here: https://drive.google.com/file/d/1vg7O3qzU-aE-8JEfwZ2EClsNGtIKeX3v/view?usp=sharing

To read the full report with details check here: https://docs.google.com/document/d/1dgVoOR7y14FLPUQ122z4rWY9E3NQm6UD5cmVLdiNLiU/edit?usp=drive_link

If you have any questions, doubts, inquiries, please feel free to message @iamjulianac on Telegram.

Budget Request 💲

To ensure the continuity and success of the Editorial Board in Spanish, we request $46,000 for the salary compensation of the three members of the second cohort. These individuals, alongside the Marketing Lead and Coordinator, are the driving force behind the execution of all initiatives outlined in this report, including events, content creation, social media coverage, and community engagement.

New Signatories

• Evan Thomas (Editorial Board in English coordinator)

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• Yung Beef (Polkadot Agent for North America)

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• Gabo (PBA alumni and former EB in Spanish member)

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• Hope Clary (Polkadot Agent for North America)

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• JC (Marketing Lead and Editorial Board in Spanish Coordinator)

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