Conor Daly - 2025 Polkadot Motorsports Program
Beneficiary:Proponent: ConorDaly22 - 1s2mPd5i2ryNafYRVueZbKSnYFtjbTspaTssjctDWL3qNJT
Beneficiary Pure Proxy Multi-sig 4/5 - 13n1iqNWkF3e8YQcZQV1rsrGCoW5L3QNMFDMh3DEQTte225J (signers: ConorDaly22, LearnPolkadot, The Phunky One, Zugian Duck, Stallings_AG)
Funds Requested: $3,500,000 (requested in 1.75M USDC / 1.75M USDT)
Conor Daly 2025 Polkadot Motorsports Program
2025 Polkadot Motorsports Partnership KPI’s
- 5 New Venues Onboarded: Successfully integrate Billfold payment services at five new venues in North America, secured through LOIs with minimum guarantees.
- 150,000 Polkadot App Downloads: In collaboration with Parity, achieved 150k downloads of the Polkadot App during the campaign through elevated activation efforts.
- Merch Store & Sweepstakes Initiative: Launched a season-long merch store initiative tied to a sweepstakes, featuring a grand prize drawing at the end of the season.
- NFT Activation with UNIQUE Network: Partnered with UNIQUE Network to mint for weekly and event-based activations. Participants earned rewards and additional entries into the year-long sweepstakes.
- 1 Billion+ Media Impressions: Generated over 1 billion global media impressions throughout the campaign.
- Website Traffic Growth: Increased traffic to www.polkadot.com by approximately 20% in May.
- VIP Hospitality Events: Hosted eight custom VIP hospitality weekends for VCs, investors, and B2B enterprise executives.
On-Track:
- Primary sponsorship for six (6) marque events in the NTT INDYCAR Series in the 2025 season.
- Premium hospitality and b2b assets that will be extended to different parachains within the Polkadot community
- Elevated activation for consumer engagement x giveaways
- Planning on pitching detailed plan to Marketing Bounty
Off-Track:
- Global Ambassador (Conor Daly) on behalf of Polkadot
- Featured virtual and in-person appearances on behalf of the brand throughout the year
- Global media tour organized on behalf of the Polkadot leveraging CD
- License free content to use for commercial x promotional purposes
2025 Polkadot Motorsports Indycar Lineup
*All Races National Broadcast on FoxSports and also available streaming online
- St. Petersburg - Florida - March 2nd
- Thermal - California - March 23rd
- Indy 500 - May 25th
- Road America - Wisconsin - June 22nd
- Iowa 1 -July 12th
- Iowa 2 - July 13th
Discussion > https://polkadot.polkassembly.io/post/2592
Get Involved - Community Engagement > https://forms.gle/uzQ78VJcmVgHfWS27
Comments (8)
Confirmation Period
3
of 3Decision Period
28 / 28 days
Confirmation Period
0 / 7 days
Summary
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Aye (39)0.0 DOT
Support0.0 DOT
Nay (74)0.0 DOT
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Statistically speaking, IndyCar racing has very limited viewership and engagement compared to major sports or entertainment industries.
While it's notable that 'half of the 2023 races drew over 1 million viewers—the same as 2022, marking the series’ best numbers since 2008'—these figures are modest at best.* Keep in mind, these are the most favorable statistics available. The actual audience actively watching is often much smaller than what companies boast, as many viewers may simply have the channel on in the background.
Even if Conor were featured prominently by IndyCar and achieved unparalleled success, the reality is it would have minimal impact on Polkadot’s visibility or adoption. By contrast, grassroots efforts from passionate X accounts promoting Polkadot organically are already achieving greater reach and engagement—all without requiring compensation. This highlights the inefficiency of associating with low-impact channels when other avenues offer better ROI.
*Source: https://www.sportsbusinessjournal.com/Articles/2023/09/18/motorsports
Dear @ConorDaly22,
Thank you for your proposal. Our vote on this proposal is NAY.
The Big Spender track requires a 60% quorum according to our voting policy. This proposal has received zero aye and seven nay votes from ten members. Below is a summary of our members' comments:
The full discussion, along with individual members' votes and comments, can be found in our internal voting.
Kind regards,
Permanence DAO