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OpenGov
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Requested:75K USDT
Executed

Continued Management of Polkadot’s 𝕏 Account

13b1p...GTjxM

inSmall Spender
9 months ago
BeneficiaryBeneficiary:

1VNSq...LkgqB

(75K USDT)

TLDR;

The management of Polkadot’s social media accounts is decentralized. Multiple entities contribute content, including ET, the Polkadot Social Media Editorial Board (EB), and Distractive. The EB has five members. This proposal is to fund their salary for their 6 month term (September 15th - March 15th). Each of the five members will receive 2,500 USDT per month.

Background

  • Polkadot’s social media accounts are legally owned by Web3 Foundation. The Foundation has entrusted ET to manage the accounts and delegate access to them.
  • EB Announcement on 𝕏: https://twitter.com/Polkadot/status/1767188772595081305
  • ET works closely with the EB and Distractive for content creation and to ensure message/brand alignment.
  • Should this be funded by the Marketing Bounty?

    • A proposal to refund the Marketing Bounty recently passed. However the Marketing Bounty is not yet accepting proposals, and will not begin making payouts until December at the earliest.
    • In the future, the community may enact a Wish-for-Change stating that all marketing-related proposals go through the Marketing Bounty. In that case, a proposal like this may go through the Marketing Bounty if the community feels that is the appropriate channel.
    • By going directly through OpenGov, the Editorial Board answers to the community and not the curators of a bounty.

    The First Editorial Board

    The first EB ran from March 15th, 2024 - September 15th, 2024. During that time, Polkadot’s account saw impressive growth in reach and engagement.

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    Editorial Board Selection Process

    • The application period for the second EB was announced at the end of August (near the end of the 6-month term for the first EB.)
    • ET then interviewed the majority of applicants, and had follow up interviews with the finalists, before selecting the final five members.

    Members of the Second Editorial Board

    The EB is composed of all-stars from the community. Their collective backgrounds are in business development, content creation, social media, copywriting, marketing and other areas of expertise within Web3.

    🇵🇱 Emil (https://x.com/EmilKietzman) Content Conjurer & Threader Extraordinaire

    🇬🇧 Esther (https://x.com/estherjade1) Wordsmith Wizard @ Unique

    🇨🇭Flavio (https://x.com/Flavio_leMec) Maestro of Marketing and Brand Builder at Polimec

    🇹🇷Goku (https://x.com/0xgoku_) Master of Engagement, the Shareability Shaman

    🇺🇸 Irvin (https://x.com/irvinxyz) CT OG and Polkahaus provocateur

    Their mandate is to work with the community to increase the engagement and reach of Polkadot’s social media accounts.

    Funding

    • The funds will be paid to a 4/6 multisig controlled by all 5 members + ET90266.
    • The funds will then be distributed to 5 EB members in 3 tranches over the next 6 months to ensure all members are contributing. 
    • ET will not be compensated from this proposal.

    *edited October 28 @ 21:00 UTC to include mention of marketing bounty.

Comments (2)

11fx8...s7dkM

9 months ago

With the passing of referendum 1166, Marketing Bounty 2.0 https://polkadot.subsquare.io/referenda/1166, all marketing and outreach referenda must be proposed to the Marketing Bounty as approving additional referenda will increase that 10% treasury income significantly.
Our recommendation is for all marketing and outreach referenda to be submitted the Marketing Bounty exclusively.

1haHs...sVPbf

9 months ago

$75,000 for six months of social media management seems highly excessive and doesn't reflect the value currently being delivered.

Looking at the current social media strategy, it’s clear the content isn’t resonating or making any meaningful impact for the Polkadot community. As someone who follows the Polkadot account on X, I notice that it mostly recycles familiar news and generic posts without engaging insights or educational content. The feed often features retweets or basic seasonal content, like a Halloween emoji or headlines we’ve seen elsewhere.

When we break down the engagement numbers, they highlight this issue further: around 50,000 likes per month, or 1,666 likes per day on average, is minimal for an account with 1.4 million followers. This low engagement suggests that the current approach is falling short and doesn’t justify the proposed cost.

I recommend a more thoughtful, impactful social media strategy before we consider additional funding requests.

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