This proposal is a bit confusing, and the number of beneficiaries seems rather small.
Is there a way to increase participation and attract users from other Ledger ecosystems to get involved?

Hello from Polkadotters!
Evan, thanks for the detailed explanation in the AAG, it helped us understand the goal of this proposal.
The giveaway structure and collaboration with Ledger will certainly generate a lot of interest and positively impact the growth of the Polkadot community. We are in critical times and this kind of engagement/brand awareness might be a good thing, with great targeting. In some other market conditions, we would probably be against it, but now it makes perfect sense. AYE here.