**Polkadot Marketing Initiative for beginners (duration 6months)** **Our goal** Get newcomers in the crypto space to join polkadot. To inform them of Staking and the 12% rewards. Majority of the public does not know about polkadot yet. The banking industry is starting to charge negative interest rates. Which creates a great opportunity for polkadot staking eco-system. Polkadot can be complicated for the average new user joining the crypto space. **We want to keep it simple, so newcomers can understand the basics.** We want to inform the world about polkadot. With interactive marketing strategies on social media platforms. Simple straight forward videos for beginners with 0 experience or knowledge of crypto. We will aim to grow the community with people that have no exposure with crypto yet. Create a beginner friendly communication channel and videos to get new users acquiring DOT. Helping organize meetups & content to inform the simple steps how to acquire DOT & stake it. Polkadot can be very technical and complicated for new users. We want to simplify it to get them in the door & make them longterm holders/stakers and believers. We have experience with marketing and community building. And have access to non-crypto channels & media to help spread the message. Funding cost for 6months would be $28k **Looking forward to working together for mass-adoption.** **Polkadot Marketing Initiative for beginners.** **PMIB Team** --------------------------------------------------------- Metrics: -Whatsapp group users for beginners (non-crypto users) -Telegram Group users for Beginners (non-crypto users) -Facebook group users for Beginners (non-crypto users) -Articles non crypto media platforms -Video content for beginners -Views on content for beginners -Zoom and meetups attendance Milestones: 16.6% of goals per month Goals: Create In person Meetups, 1x a month (if possible due to covid). Digital Zoom meetups 1x a month. 5,000+ new members across (beginner) new communication channels -Whatsapp group -Telegram group -Facebook group -Facebook page -Instagram account -Youtube account -Twitter account Video (simple) content for beginners. -How to acquire DOT -How to stake it -What problems does Polkadot solve Stores and businesses accepting DOT as payment. -Online businesses -Brick & mortar businesses Deliverables 18 new stores/businesses accepting DOT as payment 5,000+ new members across (beginner) new communication channels -Whatsapp group (most non-crypto users dont have tg) -Telegram group -Facebook group -Facebook page -Instagram -YouTube -Twitter Non-crypto media exposure to non-crypto users Beginner Video content on youtube, facebook, twitter & instagram. Funding budget & cost (timeline 6months) -6 info videos (for non-crypto beginners) -2 marketing employees full time -Moderate whatsapp group -Moderate telegram group -Moderate facebook group -Create content and moderate instagram account -Create content and moderate Youtube account -Moderate & organise meetups (in person) -Moderate & organise zoom meetups -Approach businesses & help setup accepting DOT as payment -Funding cost for 6months would be $28k Polkadot Marketing Initiative for beginners. PMIB Team